Major in Marketing

A student specializing in marketing must take BUS 430 Marketing Problems and four of the following courses in addition to the Business Core curriculum.

Required:

• BUS 301 Business Logistics
• BUS 331 Sales
• BUS 332 Retailing Management
• BUS 334 Advertising
• BUS 335 Consumer Behavior
• BUS 336 Marketing Research
• BUS 375 International Marketing Management
• BUS 485 Internship (in Marketing)

Major in Marketing with an Accompanying International Business Minor

Courses in addition to the business administration Core and CBE subject major requirements for a concentration in international business would include the following:

• ECO 314 International Economics
  or ECO 316 Comparative Economic Systems
• BUS 375 International Marketing Management
• BUS 376 International Finance and Accounting

Note: Course majors in non-CBE areas, such as political science or geography, who wish to have a concentration in international business will need to take specific CBE-required prerequisites equivalent to a minor in business administration.