Gurram Gopal

Assistant Professor
of Business Administration

Degrees

• Ph.D., Northwestern University, 1991.
• M.S., Northwestern University, 1984.
• B.Tech., Indian Institute of Technology, Madras, India 1983.

Positions Held

• Assistant Professor, Elmhurst College, 2003-present.
• Sr. Product Manager, Tellabs Inc., 2000-2003.
• President, GVS Associates, Inc., 1998-present.
• Adjunct Faculty, Elmhurst College, 2002-2003.
• Staff Engineer, Tellabs Inc.,
  1993-1998.
• Sr. Consultant and Manager, ZS Associates, Inc., 1989-1993.
• Lecturer, Northwestern University, 1985-1998 (specific term appointments).

Honors & Awards

• Vice President, Education, Chicago Roundtable of the Council of Logistics Management. 2001, 2003.
• Education Committee Member, Chicago Roundtable of the Council of Logistics Management, 2002.
• Key Contributor Grant, Tellabs Inc., 2001, 2000, 1996.
• Tellabs PEP Awards (Process Excellence Performance)--Two awards in 1997 for Outstanding work in Customer Service Order Fulfillment and Remote Operations Management. One Award in 1995 for developing the Stability Index.

• Selected to attend the Fall 1986 ORSA/TIMS Doctoral Colloquium.
• President of the ORSA Student Chapter at Northwestern University (1985-1988).
• Walter P. Murphy Fellowship, Northwestern University, 1983

Teaching & Research Interests

• Teaching: Marketing, International Marketing, Customer Relationships, Supply Chain Information Technologies, and Financial Models related to Supply Chain Investments.
• Research: Customer Relationship Management, Demand Generation, Investment Justification Models.

Recent Presentations & Publications

• "A Bayesian Approach to Comparing Treatments with a Control", published in Multiple Comparisons, Selection, And Applications in Biometry. Edited by Fred M. Hoppe. Marcel Dekker Inc. 1992.
• "An Index for Measuring the Effectiveness of Partitioning a Set based on Homogeneity", Technical Report, 1994.
• "Measuring and Improving the Ph.D. Process", Technical Report, 1996.

Memberships of Professional Organization

• Council of Logistics Management

Contact Information

Telephone: (630) 617-3108
Fax: (630) 617-6497
E-mail: ggopal@elmhurst.edu
Website: cbe.elmhurst.edu/gopal