Welcome to Prof. Gurram Gopal's E-Home - SCM

�Supply Chain Integration as a Marketing Lever: An Enhanced Conceptual Model for Customer Relationship Management.� Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Chain Management. March 27-29, 2008.
�Supply Chain Integration as a Marketing Lever: An Enhanced Conceptual Model for Customer Relationship Management.� Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Chain Management. March 27-29, 2008.
�Synchronization: A Cure for Bad Data.� The Supply Chain Management Review. Vol. 9, No. 4 (May/June 2005): 58-62.
�Strategic Sourcing Process using Global Cross Functional Teams.� The Supply Chain Management Review. Vol. 8, no. 8 (Nov/Dec 2004): 54-59.

�Tracking the Trailers!� Logistics Frontiers. Spring 2007.

�Driving Towards Sustainable Profitability-Transportation Service Providers and Customer Relationship Management.� International Journal of Supply Chain Management. Vol. 12, Issue 2 (March/April 2007): 85-87.

�Evolution of transportation management systems.� Logistics Frontiers. Fall 2006.
�The Efficacy of Online Reverse Auctions for the Procurement of Transportation Services.� Proceedings of the 2006 Midwest Business Administration Association Conference, Chicago, IL. March 15-17, 2006.
�Just How Good Are We? Combining Benchmarking With Online Supplier Surveys to Focus Buyer-Supplier Relationship Improvement Efforts.� Proceedings of the Midwest Business Administration Association 2005 Conference, Chicago, IL. March 16-18, 2005.
�Upstream and Internal Supply Chain Life Cycle.� Sixteenth Annual Conference of the Production and Operations Management Society, Chicago, IL. April 29-May 1, 2005.