The Hardin Institute for Marketing Research is funded
through an endowment from the David K. Hardin Trust and is hosted by the
Center for Business and Economics at Elmhurst College.
News
Research Projects: Currently, projects are being developed for the 2007-2008 academic year. Potential projects include working with a non-profit organization to target a segment of their member base to better understand customer behaviors and motivations.
Speaker Series:Students, faculty and members of the community are invited to attend the speaker series. The series is offered in the fall and spring each year to expose students to various topics within the arena of marketing research.
